Hey there! After spending years figuring out email marketing automation the hard way (and making ALL the mistakes), I’ve put together this crash course to save you the headaches. Look, I remember when I first tried setting up a drip campaign for my side hustle and accidentally sent the same email to my entire list three times in one day… mortifying! This module distills what took me years to learn into a practical 7-day journey. We’ll start with the basics and work our way to building sophisticated automated campaigns that actually convert without consuming your life. No fluff, just the stuff that works in the real world.
Overview
Skills & Resources
Learning Plan
Practice & Templates
Role Description
Core Skill Areas
Email Sequence Creation
Essential
Audience Segmentation
Essential
Conversion Copywriting
Important
Automation Logic
Essential
Performance Analysis
Important
Deliverability Troubleshooting
Useful
Technical Skills
Email Sequence Creation
Essential
Audience Segmentation
Essential
Automation Logic
Essential
Learning Resources
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Really Good EmailsView Resource
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Email on AcidView Resource
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Mailchimp Knowledge BaseView Resource
Learning Path
Email Marketing Automation Mastery Learning Path
Estimated Completion: 7 days (5 hours total)
1
Day 1: Email Marketing Automation Fundamentals: The Building Blocks of Success
Email Marketing Automation Fundamentals: The Building Blocks of Success
Estimated time: 30 min
2
Day 2: Building Your First Welcome Series: The Foundation of Email Automation
Building Your First Welcome Series: The Foundation of Email Automation
Estimated time: 30 min
3
Day 3: Mastering Audience Segmentation: The Secret to Relevant Automation
Mastering Audience Segmentation: The Secret to Relevant Automation
Estimated time: 30 min
4
Day 4: Abandoned Cart & Browse Recovery: Recapturing Lost Opportunities
Abandoned Cart & Browse Recovery: Recapturing Lost Opportunities
Estimated time: 30 min
5
Day 5: Post-Purchase & Re-Engagement Sequences: Nurturing Existing Relationships
Post-Purchase & Re-Engagement Sequences: Nurturing Existing Relationships
Estimated time: 30 min
6
Day 6: Advanced Automation Techniques: Creating Dynamic, Adaptive Email Journeys
Advanced Automation Techniques: Creating Dynamic, Adaptive Email Journeys
Estimated time: 30 min
7
Day 7: Measurement, Optimization, and Your Email Automation Roadmap
Measurement, Optimization, and Your Email Automation Roadmap
Estimated time: 30 min
Practice Exercises
Apply your skills with these practical exercises designed to reinforce key concepts and prepare you for real-world challenges.