SEO Secrets That Actually Work: Traffic Boosting Fundamentals

From Zero to SEO Hero in Just One Week

Content Strategy High Demand
Overview
Skills & Resources
Learning Plan
Practice & Templates

Role Description

Hey there! I’m so excited to share this SEO journey with you. After spending years figuring this stuff out the hard way (and making plenty of embarrassing mistakes along the way), I’ve distilled everything into this no-nonsense, practical guide. Look, SEO isn’t rocket science, but there’s a TON of misleading info out there. In this module, we’ll cut through the noise and focus on what actually moves the needle for your website traffic—no fluff, just results.

I created this course after helping my friend’s struggling photography business go from page 8 to the top of Google in under three months. The methods I’ll teach you aren’t get-rich-quick schemes or shady tactics that’ll get you penalized. These are battle-tested strategies that work in 2025’s search landscape. By the end of our week together, you’ll have a fully optimized website, content that ranks, and the skills to keep improving your search presence long after this course ends.

Core Skill Areas

Keyword Research
Essential

On-Page Optimization
Essential

Content Creation for SEO
Essential

Technical SEO Basics
Important

Link Building
Important

SEO Analytics
Essential

SEO Strategy Development
Important

Technical Skills

Keyword Research
Essential

On-Page Optimization
Essential

Content Creation for SEO
Essential

SEO Analytics
Essential

Learning Resources

Learning Path

SEO Secrets That Actually Work: Traffic Boosting Fundamentals Learning Path

Estimated Completion: 7 days (5 hours total)

1

Day 1: SEO Fundamentals: How Search Engines Actually Work

SEO Fundamentals: How Search Engines Actually Work

Estimated time: 30 min

2

Day 2: Keyword Research: Finding the Terms People Actually Search For

Keyword Research: Finding the Terms People Actually Search For

Estimated time: 30 min

3

Day 3: On-Page SEO: Optimizing Your Content to Rank Higher

On-Page SEO: Optimizing Your Content to Rank Higher

Estimated time: 30 min

4

Day 4: Technical SEO: Making Your Site Search Engine-Friendly

Technical SEO: Making Your Site Search Engine-Friendly

Estimated time: 30 min

5

Day 5: Content Strategy: Creating SEO-Optimized Content That Actually Converts

Content Strategy: Creating SEO-Optimized Content That Actually Converts

Estimated time: 30 min

6

Day 6: Link Building: Ethical Strategies to Build Authority and Trust

Link Building: Ethical Strategies to Build Authority and Trust

Estimated time: 30 min

7

Day 7: SEO Analytics: Measuring Success and Continuous Improvement

SEO Analytics: Measuring Success and Continuous Improvement

Estimated time: 30 min

Practice Exercises

Apply your skills with these practical exercises designed to reinforce key concepts and prepare you for real-world challenges.

Search engine algorithms and ranking factors

Beginner

Keyword research and strategic implementation

Beginner

On-page SEO optimization techniques

Beginner

Content creation for search visibility

Beginner

Technical SEO fundamentals

Beginner

Link building strategies that aren't spammy

Beginner

Analytics and measuring SEO success

Beginner

Crush It on TikTok: Business Content That Actually Works

From Zero to TikTok Hero in Just One Week

Content Strategy High Demand
Overview
Skills & Resources
Learning Plan
Practice & Templates

Role Description

Hey there! I’m so excited to share this TikTok journey with you. Back in 2021, I was struggling to get ANY traction for my small design business when a friend literally dragged me onto TikTok. I thought it was just for dancing teens (boy was I wrong). Fast forward 18 months, and my TikTok strategy brought in 63% of my new clients!

In this week-long crash course, I’m sharing everything I’ve learned—the messy failures, the unexpected wins, and all the practical stuff in between. We’ll start with the absolute basics and build up to creating a content system that won’t burn you out. By day 7, you’ll have your first content series planned, filmed, and scheduled (yes, even if you’re camera shy like I was).

Look, TikTok isn’t just another social platform to master—it’s a completely different approach to connecting with your audience. And trust me, if this 42-year-old introvert can make it work for my business, you can too!

Core Skill Areas

TikTok Content Creation
Essential

Hook Writing
Essential

Video Storytelling
Essential

Trend Analysis
Important

Content Planning
Important

Basic Video Editing
Useful

Technical Skills

TikTok Content Creation
Essential

Hook Writing
Essential

Video Storytelling
Essential

Learning Resources

Learning Path

Crush It on TikTok: Business Content That Actually Works Learning Path

Estimated Completion: 7 days (5 hours total)

1

Day 1: My Reluctant TikTok Journey (AKA How I Was Completely Wrong)

My Reluctant TikTok Journey (AKA How I Was Completely Wrong)

Estimated time: 30 min

2

Day 2: The "Random Content" Trap

The "Random Content" Trap

Estimated time: 30 min

3

Day 3: The Brutal Truth About TikTok Attention

The Brutal Truth About TikTok Attention

Estimated time: 30 min

4

Day 4: Why One-Off Videos Are Leaving Money on the Table

Why One-Off Videos Are Leaving Money on the Table

Estimated time: 30 min

5

Day 5: My Embarrassing First TikTok Setup

My Embarrassing First TikTok Setup

Estimated time: 30 min

6

Day 6: The TikTok Consistency Trap

The TikTok Consistency Trap

Estimated time: 30 min

7

Day 7: Why Most People Misinterpret TikTok Analytics

Why Most People Misinterpret TikTok Analytics

Estimated time: 30 min

Practice Exercises

Apply your skills with these practical exercises designed to reinforce key concepts and prepare you for real-world challenges.

TikTok Algorithm Fundamentals

Beginner

Content Pillars for Business Growth

Beginner

Storytelling in 15-60 Seconds

Beginner

Hook Creation Framework

Beginner

Trend Adaptation for Business

Beginner

Batch Recording System

Beginner

Analytics-Driven Content Strategy

Beginner

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