Hey there! I’m so excited you’re here. When I first started managing social media accounts, I was completely overwhelmed by all the platforms, content types, and analytics. I remember staying up until 3 AM trying to figure out why my Instagram posts weren’t getting any traction (turns out I was using all the wrong hashtags—oops!). This module is exactly what I wish I had back then. We’ll cut through the noise and focus on the strategies that actually work. By the end of our week together, you’ll have the confidence to manage social accounts like a pro, create content that people actually want to engage with, and use data to keep improving. No fluff, just practical skills you can use right away.
Overview
Skills & Resources
Learning Plan
Practice & Templates
Role Description
Core Skill Areas
Content Planning
Essential
Platform Optimization
Essential
Community Engagement
Essential
Analytics Tracking
Important
Social Listening
Important
Crisis Management
Useful
Technical Skills
Content Planning
Essential
Platform Optimization
Essential
Community Engagement
Essential
Learning Resources
-
Hootsuite BlogView Resource
-
Sprout Social IndexView Resource
-
Buffer's Social Media Calendar TemplateView Resource
Learning Path
Social Media Management Mastery Learning Path
Estimated Completion: 7 days (7 hours total)
1
Day 1: Getting Started: Social Media Landscape & Strategy Basics
Getting Started: Social Media Landscape & Strategy Basics
Estimated time: 30 min
2
Day 2: Content Strategy: Planning, Creating, and Optimizing Your Social Media Content
Content Strategy: Planning, Creating, and Optimizing Your Social Media Content
Estimated time: 30 min
3
Day 3: Community Management: Building Relationships and Driving Engagement
Community Management: Building Relationships and Driving Engagement
Estimated time: 30 min
4
Day 4: Analytics & Measurement: Understanding Your Performance
Analytics & Measurement: Understanding Your Performance
Estimated time: 30 min
5
Day 5: Content Creation: Tools, Workflows, and Time-Saving Hacks
Content Creation: Tools, Workflows, and Time-Saving Hacks
Estimated time: 30 min
6
Day 6: Social Media Advertising: Amplifying Your Reach
Social Media Advertising: Amplifying Your Reach
Estimated time: 30 min
7
Day 7: Creating a Sustainable Social Media System: Putting It All Together
Creating a Sustainable Social Media System: Putting It All Together
Estimated time: 30 min
Practice Exercises
Apply your skills with these practical exercises designed to reinforce key concepts and prepare you for real-world challenges.
Platform selection strategy
BeginnerContent creation workflow
BeginnerCommunity management principles
BeginnerAnalytics interpretation
BeginnerSocial media automation
BeginnerCrisis management
BeginnerCross-platform content adaptation
BeginnerOverview
Skills & Resources
Learning Plan
Practice & Templates
Role Description
Hey there! I’m so excited to share this SEO journey with you. After spending years figuring this stuff out the hard way (and making plenty of embarrassing mistakes along the way), I’ve distilled everything into this no-nonsense, practical guide. Look, SEO isn’t rocket science, but there’s a TON of misleading info out there. In this module, we’ll cut through the noise and focus on what actually moves the needle for your website traffic—no fluff, just results.
I created this course after helping my friend’s struggling photography business go from page 8 to the top of Google in under three months. The methods I’ll teach you aren’t get-rich-quick schemes or shady tactics that’ll get you penalized. These are battle-tested strategies that work in 2025’s search landscape. By the end of our week together, you’ll have a fully optimized website, content that ranks, and the skills to keep improving your search presence long after this course ends.
Core Skill Areas
Keyword Research
Essential
On-Page Optimization
Essential
Content Creation for SEO
Essential
Technical SEO Basics
Important
Link Building
Important
SEO Analytics
Essential
SEO Strategy Development
Important
Technical Skills
Keyword Research
Essential
On-Page Optimization
Essential
Content Creation for SEO
Essential
SEO Analytics
Essential
Learning Resources
-
Google Search Central DocumentationView Resource
-
Ahrefs BlogView Resource
-
Moz's Beginner's Guide to SEOView Resource
-
SearchEngineLandView Resource
Learning Path
SEO Secrets That Actually Work: Traffic Boosting Fundamentals Learning Path
Estimated Completion: 7 days (5 hours total)
1
Day 1: SEO Fundamentals: How Search Engines Actually Work
SEO Fundamentals: How Search Engines Actually Work
Estimated time: 30 min
2
Day 2: Keyword Research: Finding the Terms People Actually Search For
Keyword Research: Finding the Terms People Actually Search For
Estimated time: 30 min
3
Day 3: On-Page SEO: Optimizing Your Content to Rank Higher
On-Page SEO: Optimizing Your Content to Rank Higher
Estimated time: 30 min
4
Day 4: Technical SEO: Making Your Site Search Engine-Friendly
Technical SEO: Making Your Site Search Engine-Friendly
Estimated time: 30 min
5
Day 5: Content Strategy: Creating SEO-Optimized Content That Actually Converts
Content Strategy: Creating SEO-Optimized Content That Actually Converts
Estimated time: 30 min
6
Day 6: Link Building: Ethical Strategies to Build Authority and Trust
Link Building: Ethical Strategies to Build Authority and Trust
Estimated time: 30 min
7
Day 7: SEO Analytics: Measuring Success and Continuous Improvement
SEO Analytics: Measuring Success and Continuous Improvement
Estimated time: 30 min
Practice Exercises
Apply your skills with these practical exercises designed to reinforce key concepts and prepare you for real-world challenges.
Search engine algorithms and ranking factors
BeginnerKeyword research and strategic implementation
BeginnerOn-page SEO optimization techniques
BeginnerContent creation for search visibility
BeginnerTechnical SEO fundamentals
BeginnerLink building strategies that aren't spammy
BeginnerAnalytics and measuring SEO success
BeginnerOverview
Skills & Resources
Learning Plan
Practice & Templates
Role Description
Hey there! I’m so glad you’re diving into Instagram marketing with me. Look, I’ve been in your shoes – trying to crack the Instagram code while everyone else seems to have it figured out. After years of trial and error (and honestly, some embarrassing fails), I’ve developed a system that’s helped both my clients and my own accounts grow from crickets to communities.
This isn’t some theoretical course written by someone who’s never been in the trenches. We’re going to roll up our sleeves and get our hands dirty with the tactics that are working RIGHT NOW in 2025 – not last year’s recycled strategies. I’ll share my actual campaign metrics, the mistakes that cost me clients, and the unexpected wins that changed my approach entirely.
By the end of our week together, you’ll have built your own Instagram growth engine – one that keeps working even when you’re not. We’ll cover everything from setting up a magnetic profile to creating thumb-stopping content, leveraging data without getting overwhelmed, and building authentic engagement that converts followers into customers. No fluff, no outdated advice – just practical steps you can implement immediately and see results.
Core Skill Areas
Content Creation
Essential
Audience Analysis
Essential
Engagement Strategy
Essential
Instagram Analytics
Important
Visual Branding
Important
Hashtag Strategy
Important
Influencer Collaboration
Useful
Technical Skills
Content Creation
Essential
Audience Analysis
Essential
Engagement Strategy
Essential
Learning Resources
-
Later Instagram Marketing BlogView Resource
-
Instagram Business ResourcesView Resource
-
Social Media ExaminerView Resource
Learning Path
Instagram Marketing Mastery: 7 Days to Explosive Growth Learning Path
Estimated Completion: 7 days (8 hours total)
1
Day 1: The Instagram Landscape in 2025
The Instagram Landscape in 2025
Estimated time: 30 min
2
Day 2: What's Actually Working on Instagram in 2025
What's Actually Working on Instagram in 2025
Estimated time: 30 min
3
Day 3: Why Engagement Trumps Follower Count
Why Engagement Trumps Follower Count
Estimated time: 30 min
4
Day 4: Reframing Your Relationship with Data
Reframing Your Relationship with Data
Estimated time: 30 min
5
Day 5: The Collaboration Mindset Shift
The Collaboration Mindset Shift
Estimated time: 30 min
6
Day 6: The Instagram Sales Mindset Shift
The Instagram Sales Mindset Shift
Estimated time: 30 min
7
Day 7: The Instagram Sustainability Matrix
The Instagram Sustainability Matrix
Estimated time: 30 min
Practice Exercises
Apply your skills with these practical exercises designed to reinforce key concepts and prepare you for real-world challenges.