Overview
Skills & Resources
Learning Plan
Practice & Templates

Role Description

Hey there! I’m so excited to share this TikTok journey with you. Back in 2021, I was struggling to get ANY traction for my small design business when a friend literally dragged me onto TikTok. I thought it was just for dancing teens (boy was I wrong). Fast forward 18 months, and my TikTok strategy brought in 63% of my new clients!

In this week-long crash course, I’m sharing everything I’ve learned—the messy failures, the unexpected wins, and all the practical stuff in between. We’ll start with the absolute basics and build up to creating a content system that won’t burn you out. By day 7, you’ll have your first content series planned, filmed, and scheduled (yes, even if you’re camera shy like I was).

Look, TikTok isn’t just another social platform to master—it’s a completely different approach to connecting with your audience. And trust me, if this 42-year-old introvert can make it work for my business, you can too!

Core Skill Areas

TikTok Content Creation
Essential

Hook Writing
Essential

Video Storytelling
Essential

Trend Analysis
Important

Content Planning
Important

Basic Video Editing
Useful

Technical Skills

TikTok Content Creation
Essential

Hook Writing
Essential

Video Storytelling
Essential

Learning Resources

Learning Path

Crush It on TikTok: Business Content That Actually Works Learning Path

Estimated Completion: 7 days (5 hours total)

1

Day 1: My Reluctant TikTok Journey (AKA How I Was Completely Wrong)

My Reluctant TikTok Journey (AKA How I Was Completely Wrong)

Estimated time: 30 min

2

Day 2: The "Random Content" Trap

The "Random Content" Trap

Estimated time: 30 min

3

Day 3: The Brutal Truth About TikTok Attention

The Brutal Truth About TikTok Attention

Estimated time: 30 min

4

Day 4: Why One-Off Videos Are Leaving Money on the Table

Why One-Off Videos Are Leaving Money on the Table

Estimated time: 30 min

5

Day 5: My Embarrassing First TikTok Setup

My Embarrassing First TikTok Setup

Estimated time: 30 min

6

Day 6: The TikTok Consistency Trap

The TikTok Consistency Trap

Estimated time: 30 min

7

Day 7: Why Most People Misinterpret TikTok Analytics

Why Most People Misinterpret TikTok Analytics

Estimated time: 30 min

Practice Exercises

Apply your skills with these practical exercises designed to reinforce key concepts and prepare you for real-world challenges.

TikTok Algorithm Fundamentals

Beginner

Content Pillars for Business Growth

Beginner

Storytelling in 15-60 Seconds

Beginner

Hook Creation Framework

Beginner

Trend Adaptation for Business

Beginner

Batch Recording System

Beginner

Analytics-Driven Content Strategy

Beginner